The PIN-UP brand kicked off 2026 with a key announcement for its international strategy, confirming its partnership with Sevilla FC, one of Europe’s oldest and most renowned football clubs . The agreement makes the brand a regional partner of the club in Latin America.
With over a century of history and seven UEFA Europa League titles, Sevilla FC is one of the most prominent sporting institutions in European football. This collaboration is part of PIN-UP’s plan to strengthen its presence in strategic markets, with a particular focus on Latin America, where football plays a central role in daily life.
LALIGA has established itself as one of the most followed competitions in Latin America, attracting massive audiences and strengthening the bond between fans and their sporting icons. Within this context, Sevilla FC stands out as an institution that, throughout its history, has successfully integrated and promoted outstanding Latin American talent. The club remains among the most followed in terms of audience and digital presence, with sustained year-on-year growth.
Sevilla FC’s Director of Sponsorships, Lorenzo Aldobrandini, noted that this partnership represents an important step in expanding the club’s presence in Mexico and Latin America, fostering joint growth.
The collaboration between Sevilla FC and PIN-UP aims to bring value to fans and players in the region, opening the door to new experiences and benefits. Users are invited to stay tuned for future news and exclusive proposals developed together.
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